Tesla begins sales of cheapest yet Model 3 auto variant in China

Tesla begins sales of cheapest yet Model 3 auto variant in China

Deliveries of Model 3 Standard will begin this weekend, the company says. In Germany, Tesla is charging a base price of 44,500 euros (plus a handling fee of 980 euros) for this version, which offers a WLTP range of 415 km.

If you take a look at the US configurator for the Model 3, you'll notice three options (Standard Range Plus with RWD, Long Range AWD, and Performance AWD) and a starting price of $39,500 before savings.

The Model 3 Long Range Rear-Wheel Drive will also only be available over the phone and through stores, the company announced. To prove, the EV maker is software limiting the model to 220 mile range, and software disabling music streaming, navigation and heated seats. Just like in the US, the entry-level version with a range of 386 kilometres has added Tesla's semi-autonomous driving technology as part of its standard equipment list. The company pitched the change as an added value since, for example, the $37,500 Model 3 Standard Plus required an extra $3,000 to add Autopilot.

It hasn't even been two months since Tesla unveiled the long-awaited $35,000 Model 3, but it's already been removed from the online configurator, relegating it to off-menu ordering, like a weird Jamba Juice smoothie.




The leasing option is available for all Model 3 variants with annual mileage caps of 10,000 to 15,000 miles.

Tesla has developed a very smart, very confusing pricing strategy, especially for its Tesla Model 3. It is building a factory in Shanghai that will initially manufacture Model 3 cars.

According to Tesla, it noticed the slightly pricier Standard Plus variant (with 386km range) was selling at over six times the rate of the Standard Range model, and therefore made a decision to "simplify our production operations to better optimise cost, minimise complexity and streamline operations". According to the automaker's blog post, it will collect all these leased cars at the end of their terms for future use in Tesla's ride-hailing network. But because it's disabled through software, drivers can upgrade to a Standard Plus any time they want, the company says.

It's important to highlight that "customers who choose leasing over owning will not have the option to purchase their auto at the end of the lease". He reiterated this when he announced the January layoffs, writing about the twin goals of cutting costs and ramping up the production rate of the Model 3.

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