Apple's Netflix-challenging streaming TV service to launch at March 25th event

Apple's Netflix-challenging streaming TV service to launch at March 25th event

While we don't know precisely how Apple's streaming service will look until that March 25th showcase, it's very likely to get its hooks into almost all of the company's media-consuming hardware, from iPhone to Apple TV. The rumours mentioned that the company might focus on services.

Typically, the invite for the March event, which will be held at the Steve Jobs Theater, doesn't concretely give anything away, but the "show time" tagline is certainly a hint towards a TV/movie service.

Apple has reportedly been struggling and tussling with content providers behind the scenes in a bid to stack up all-in-one subscription bundles for news, games and, yes, video content in the past several months.




It's now unclear exactly what will be revealed at the launch with some expecting new AirPods, iPad and AirPower charging pad to be revealed.

Subscription models in tech-including at Apple, where iPhone sales are cooling while its Services division is thriving-have emerged as new revenue drivers. That deal helped the firm launch Apple Music, so we shouldn't completely rule out a similar transaction for its video streamer.

The event will be live streamed on the 25th of March, and we will be covering it live as per usual. It would be competing directly with the widely popular services like Netflix, Hulu, Amazon Prime, etc. However, Apple has a history of launching new products in its March event. Apple's services business is on pace to generate $50 billion per year by 2021, the company has said. If you're not ready to fork out extra cash for Apple's newest 2018 iPad Pro models, the 9.7-inch iPad still makes for a great device at a fraction of the price.

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