Bud Light Super Bowl Ad Delivers Epic Surprise

Bud Light Super Bowl Ad Delivers Epic Surprise

In one medieval-themed ad, a Bud Light kingdom transports unwanted corn syrup to castles belonging to Miller Lite and Coors Light. MillerCoors LLC, which manufactures both Miller Lite and Coors Lite, posted an infographic showing that Bud Light has more calories and more grams of carbohydrates than Miller Lite does. During 2017's second half, Bud Light was running ads stressing the simplicity and quality of its ingredients simultaneously with the then-new "Dilly Dilly" campaign ads. Corn syrup is an affordable alternative to sugar that has been associated with obesity, diabetes and other ailments.

Nonetheless, the pulled ad didn't affect Bezos' attendance at the Super Bowl, where he was spotted without Sanchez.

That off-putting overnight number came on the heels of what was the lowest-scoring contest in Super Bowl history and a Maroon 5 halftime performance that failed to attract much notice prior to - or during - Sunday night's game.

Kevin Ross of Underwood, Iowa, made a Twitter video of pouring Bud Light down the drain, saying he was "disappointed in the aftertaste" of the ad. "Corn is a homegrown renewable crop that feeds and fuels my family and yours", he added, before demanding Anheuser-Busch, "Please leave us out of the beer wars".




"The Bud Light ad says more about their market position than it does about any @MillerCoors products", Collins tweeted.

"Said a Florida-based television meteorologist in a Tweet on Sunday, "(The) Bud Light commercial is the best thing I've seen on tv during the same so far".

So why use corn or corn syrup? The statement says it's up to consumers "to decide what beer is right for them".

Corn-based sweeteners, especially high-fructose corn syrup, have been vilified in recent years as possible contributors to the obesity and diabetes epidemics.

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