Here’s what happened to Nike sales after their Kaepernick ad dropped

Here’s what happened to Nike sales after their Kaepernick ad dropped

As ad copy for Nike, superimposed on a photo of former San Francisco 49ers quarterback Colin Kaepernick's face, it's apparently more electric.

Nike signed Kaepernick to an endorsement deal in 2011 and has maintained that contract since then, ESPN reported.

A report from Edison Trends said the company's online sales grew 31 percent from Sunday through Tuesday.

The backlash aimed at Nike stemming from its controversial ad campaign centered around former National Football League quarterback Colin Kaepernick has spread to the collegiate level.

Edison Trends claims it determined Nike's sales increased 31 per cent after analyzing data from three million anonymous digital e-receipts in the U.S.

Iguodala, a long-time Nike athlete, has never been shy in speaking about social issues, and this isn't the first time he's shown his support for Kaepernick and the brand and what they stand for.




Ozarks, a small private Christian college in Missouri, said its athletic teams would no longer wear apparel manufactured by Nike.

The ad, which aired Thursday during the Philadelphia Eagles' game against the Atlanta Falcons, focuses on the idea that anyone can achieve anything they set their mind to and that you should always dream big no matter your circumstance.

During the interview, Falwell told USA Today he didn't know the exact terms of the deal with Nike and what would justify termination.

In a recent open letter, American Sports icon and NBA basketball legend, Kareem Abdul Jabbar said: "It's been two years since Colin Kaepernick first took a knee to protest systemic racial injustice, especially police brutality, against people of color". President Donald Trump tweeted this week about the athletic gear's partnership with Kaepernick.

"If Nike is ashamed of America, we are ashamed of them", Davis went on. Kaepernick himself unveiled the partnership Monday on twitter with a caption that read "Believe in something".

And, as they say, any publicity is good publicity as the Apex characterized roughly 40 percent of the buzz from the campaign as positive, 30 percent as negative and 30 percent as neutral. "I honor our national anthem".

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