First Nike Kaepernick ad to air during National Football League opener

First Nike Kaepernick ad to air during National Football League opener

President Donald Trump has attacked Nike over its support of Colin Kaepernick as the first video advert featuring the former San Francisco 49ers quarterback was unveiled on Wednesday.

NFL player Colin Kaepernick, centre, started a protest against police violence by kneeling during the US National Anthem in 2016.

"I am really, really pleased they're making him the face because it shows people are standing up against rubbish".

James, who features in the ad narrated by Kaepernick that is scheduled to air during the National Football League season opener between the Philadelphia Eagles and Atlanta Falcons, said that he stood by the sports giant during at a NY fashion show and awards ceremony.

The younger Trump replicated Nike's ad nearly to a T - the words that appeared across Kaepernick's face in the black and white photo were now over President Trump's: "Believe in something".

"Believe in something. Even if it means sacrificing everything".

On Wednesday, Nike posted one of it's commercials featuring Kaepernick, called "Dream Crazy".




Nike stock leveled off after the initial reaction to the ad.

"And if you're a girl from Compton don't just become a tennis player, become the greatest athlete ever", Kaepernick says as footage runs of Williams serving over a tennis net.

"We believe Nike executives are promoting an attitude of division and disrespect toward America", said College of the Ozarks President Jerry C. Davis to KY3.

And other people burned their Nike shoes in protest.

Separately, an analysis by Tickertags, a company that tracks the frequency of keywords on social media, found that mentions of "boycott" in conjunction with Nike were falling. "But I think as far as sending a message, I think it's a bad message and a message that shouldn't be sent".

Stephen Martin, owner of Prime Time Sports, says Nike merchandise makes up 40-50 percent of the store's inventory, including popular and pricey items.

In many ways, Nike's Kaepernick alignment - and the chatter surrounding it in barbershops, around workplace water coolers, and on the internet - underscores differing perspectives in America about patriotism, protests and even the best way for a company to market its goods.

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