Apple unveils new premium iPhone XS, health features for watch

Apple unveils new premium iPhone XS, health features for watch

Apple Inc took the wraps off a renewed iPhone strategy on Wednesday, debuting a trio of phones that aim to spread the company's latest technology to a broader audience.

That's where the new iPhone XR comes in. Colours: Silver aluminium with white sport band, gold aluminium with pink sand sport band, space grey aluminium with black sport band, silver aluminium with seashell sport loop, gold aluminium with pink sand sport loop and space grey aluminium with black sport loop.

The lovely 6.1-inch all-screen Liquid Retina display is the most color accurate in the industry, with wide color support and True Tone for a more natural viewing experience.

Three new smartphones have been launched during the Apple event - iPhone XS, iPhone XS Max and iPhone XR.

For comparison, the phone itself stands at a similar size to the iPhone 8 Plus, which houses a 5.5-inch screen.

Apple has just announced the new iPhone XS and its bigger brother XS Max.

The biggest difference between the XR and the XS is the display - instead of an OLED panel, the XR is relying on an LCD panel.

The camera system also boasts optical image stabilisation, a flood illuminator, an ambient light sensor and comes offering the wildly popular Portrait Mode. The app uses the phone's video camera to track each shot and record "makes" and "misses". Both the variants are powered by Apple's latest A12 Bionic SoC, which is touted to be one of the first with a 7nm processor.




This gives the phone up to 15% faster performance cores and up to 50% faster graphics performance. The new devices are aimed at maintaining Apple's share in the premium segment.

The iPhone XS Max has a starting price of $1,099 (for the 64GB variant); it is priced at $1,249 for the 256GB variant and $1,449 for the 512GB variant. At the front on each, there's a 7-megapixel TrueDepth camera.

Apple showed off the work of Bethesda studios, the maker of the game series Elder Scrolls, to show how powerful the iPhone XS's processor is. The Xs will be available in Canada starting at $1,379 and the Xs Max will start at $1,519, according to an Apple press release.

But regardless of the insane prices, Apple fans are still always waiting to get their hands on any new iPhone the company rolls out.

iPhone XS and iPhone XS Max will be available in India from September 28.

This includes the $1099 6.5-inch iPhone XS Max, the $999 5.8-inch iPhone XS, and the $749 6.1-inch iPhone XR. That's the magic of aspect ratios: The XR's screen is taller and narrower and goes right up to the edge of the phone, with the infamous notch at the top, so Apple can quote 6.1 inches while making a physically smaller phone. The Apple Watch Series 4 now has a 30% larger edge-to-edge display.

The XR on the surface looks every bit as nice as the XS and XS Max, but upon closer inspection in my hand I could spot the areas in which Apple compromised for cost reasons.

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