Instagram launches IGTV to compete with YouTube and Snapchat

The move to launch a standalone app, he said, is a recognition that many Instagram users like to breeze through their feeds and don't want to pause to watch a 10-minute video in that space.

IGTV can be found inside Instagram's Explore tab starting Wednesday or as a standalone app that's rolling out for iOS and Android devices in the next few weeks.

By increasing the length and quality of video on Instagram, the image-sharing social media network may be trying to tap into the multibillion-dollar market for TV advertising. It is especially popular with younger people.

Facebook introduced its Watch platform in 2017 as a way to compete with YouTube's rising popularity among teen users.

IGTV sends somewhat of a mixed message from a platform whose parent company, Facebook, has vowed to turn social-media time into "time well spent".




Instagram, which Facebook bought in 2012 for $1 billion, has grown by adding features like messaging and short videos.

Many expect Instagram to run ads alongside the videos, allowing creators to earn revenue from their content. YouTube now boasts 1.8 billion users. Additionally, the company has just reached one billion users, which is no small feat. With this news, all four of Facebook's key services-the main Facebook app, its two chat apps Messenger and WhatsApp, and Instagram-each have a billion or more users. Only 51 percent of people in that group now use Facebook, down from 71 per cent from a similar Pew survey in 2014-15. Videos published there will eventually be up to 60 minutes long, compared to the current limit of 60 seconds.

While Facebook offers no detailed revenue breakdown, eMarketer estimates Instagram will generate $5.48 billion in net U.S. ad revenue this year, up 70.4 percent from last year and accounting for more than one-fourth of Facebook's net mobile ad revenue. "What we have always done really well is remain a neutral platform that connects people to their audience and their friends", Systrom said.

IGTV initially won't feature ads and the company isn't paying creators directly to use the feature. At a press conference after the announcement, Systrom said Instagram has no plans to produce content itself. Total spending on online video ads in the U.S.is expected to rise from almost $18 billion United States this year to $27 billion in 2021, according to eMarketer. "You will never know what you like better unless you try both".

'Since then video has exploded, we've continued to build video experiences, and in 2016 we launched stories, which brings us to IGTV'.

Related Articles

  • China fires back at US, raises own tariffs

    China fires back at US, raises own tariffs

    The agreement allows Washington to impose an additional $400 million fine or other penalties if ZTE violates the deal. US President Donald Trump gestures after arriving on Marine One at the White House in Washington, DC, on May 4, 2018.
    There's A Good Reason Why Trippier Didn't Celebrate After Kane's Goal

    There's A Good Reason Why Trippier Didn't Celebrate After Kane's Goal

    England will hope to seal qualification to the knockout rounds when they face Panama at the Nizhny Novgorod Stadium on Sunday. Should England progress, they will face either Poland, Colombia, Senegal or Japan in the Round of 16. "He is rooting for me".
    Giuliani says Trump could issue pardons after Russia probe

    Giuliani says Trump could issue pardons after Russia probe

    District Judge Amy Berman Jackson said at the ruling on Friday as a way of explaining the decision to jail Manafort. The former NY mayor suggested that an end to the investigation could be in sight one way or the other.
  • Fox News' Parent Company Feeling Repercussions From Immigration Coverage

    Fox News' Parent Company Feeling Repercussions From Immigration Coverage

    Over the weekend, " Family Guy " co-creator Seth MacFarlane said Fox News made him "embarrassed to work for this company". Modern Family is produced by the TV division of 20th Century Fox, which owns Fox News.
    Salah nearly  certain to play against Uruguay

    Salah nearly certain to play against Uruguay

    Uruguay up the ante in the closing stage of the game and drew a foul from the tiring Egyptian defenders around the 35 yard. The Egyptians will start with Marwan Mohsen , who plays for domestic side Al Ahly, as the lone out-and-out striker.
    ‘Incredibles 2’ Breaks Box Office Records, but Comes With a Health Warning

    ‘Incredibles 2’ Breaks Box Office Records, but Comes With a Health Warning

    The early reviews have also been fantastic, scoring a very healthy 94% on Rotten Tomatoes from the U.S. critics. She wrote how excited her family had been for months to see the movie about a family of superheroes.
  • Centurion Suarez strikes to send Uruguay and Russia through

    They will face each other on Monday in Samara with first place in Group A on the line. "None of the games at the World Cup are easy to win", Suarez said.
    Using Trump's term, Pentagon suspends plans for 'wargame' with South Korea

    Using Trump's term, Pentagon suspends plans for 'wargame' with South Korea

    Kim said neither country had full-time dragon boat paddlers and thus a joint team would not displace established athletes. The United States and South Korea suspended plans to conduct defensive military exercises scheduled for August, the U.S.
    Gunman wounds 2, is fatally shot by bystander at Walmart store

    Gunman wounds 2, is fatally shot by bystander at Walmart store

    Police did not identify any of those involved in the incident or the type of weapons used, except to say they were handguns. Ran out a side emergency exit and attempted to run to my auto in the parking lot but heard 4 more pops in the lot.
  • Lakers Need More Pieces Than They Have To Land Kawhi

    Lakers Need More Pieces Than They Have To Land Kawhi

    The source suggested that the Spurs' decision to make public that Leonard was cleared to play essentially "hung him out to dry". For Brooklyn, bowing out of the Leonard sweepstakes and allowing other teams to duke it out is their best course of action.
    India all out for 474 against debutants Afghanistan

    India all out for 474 against debutants Afghanistan

    Disappointed with the batting, but it is good for the future. "We have a lot of time and we will work on our weaknesses" he added. Ashiwn with his 312th scalp took the 4th spot in the list of highest wicket-takers in Test cricket.
    The UK's plan for Brexit has just suffered another major blow

    The UK's plan for Brexit has just suffered another major blow

    The tool they are using is an amendment to a key piece of legislation that the government needs to get passed before Brexit day. One of the most prominent Tory rebels, Dominic Grieve, last week said the government's actions were a "slap in the face".